A winner in all the domains of life, Yuvraj Singh proved his prowess and classy disposition in couture with the launch of YWC Fashion. This sports lifestyle brand is the extension of YouWeCan, the NGO whose primary focus is creating awareness about cancer.
YWC Fashion is the cricketer and cancer survivor’s own label and the brand glorifies his spirit throughout the collection. YWC Fashion is created and conceptualized on the motto of Live, Dare and Inspire. The line of sports and casual wear for men and women are trendy to the core. Eccentric fashion designers Shantanu & Nikhil have launched a special collection which shares the enthusiasm and dedication of the brand.
A percentage of the revenue from all YWC Fashion sales is dedicated and used for the cause of YouWeCan.